Theories of Marketing Strategies Research Paper - 10

Theories of Marketing Strategies - Research Paper exemplificationCompanies, partnerships, sole proprietorships, and other businesses strive to cut for themselves a niche in the commercialise. To achieve this goal they engagement marketing strategies to enable them to attain customer satisfaction. Todays business environment is totally distinguishable from the traditional one. Technological advancement has completely changed the phase of customer demands. Nowadays customers demand the supply of innovative goods and services which comply with the latest technology in the market. Therefore, to gain market control it is crucial and indispensable to fully satisfy the needs and desires of customers (Neal & Quester, 2006).Marketing strategies enable organizations to achieve dominance over a targeted market niche thereby increasing their sales. This is because marketing strategies help organizations to focus their resources and energies on activities that will definitely invite the at tention of potential customers. Marketing strategies emulate marketing goals stipulated by an organization and portray a machine of achieving them within a given time span. Moreover, marketing strategies combine marketing control elements such as product development, distribution, promotion and pricing among others thereby enabling organizations to attain their vision (Neal & Quester, 2006).Furthermore, organizations are able to apportion their resources accordingly. This enables them to identify appropriated target market segments, marketing mix, and position. In the process organizations effectively engage with their customers by the carrying out of effective corporate strategies, goals, and mission thereby competently dealing with the market competition (Neal & Quester, 2006). Therefore, this research subject will elaborate on theories of marketing strategies that enable organizations to achieve market control.