Definition Of A Business Process - 1217 Words

Introduction In order to achieve their goals, processes are used in accomplished organizations to complete the work needed. Organizations that adopt the process view can be very successful if used appropriately. The next few pages will define a business process, and explain the advantages of adopting this kind of organizational view. Definition of a business process: A business process is an action or a set of actions completed in a particular order that will complete a given organizational task. In most cases, these tasks, accomplish their goal by delivering products or services to a customer. Throughout the process, a number of participants are involved, such as passive or active. Process participants, which are produced, consumed, or changed, are considered to be passive. For example, computer assembly, software development, reorganizing departments, or treating patients in the hospital. On the other hand, processes geared towards the passive participants, such as workers, machines, etc., are said to be active participants (www.appian.com, n.d.). A business process can be compared to a road map, which helps an organization navigate through their business activities. They help them understand where they currently stand, where they need to get to, where they came from, and how they ended up where they are. They can guide an organization along their path, pinpointing any hazards along the way. Depending on the focus of the observer, there are four different views aShow MoreRelatedIn 1989, Howard Dresner Decided To ProposeBusiness Intelligence1177 Words   |  5 PagesIn 1989, Howard Dresner decided to propose business intelligence as a blanket term to describe the concepts and methods used to improve all business decision making by using different fact-based support systems. However, it was not until in the late 1990s that this usage became widespread. Critics often see BI as evolved from mere reporting of business added together with the advent of powerful and easy-to-use tools for data analysis. In this respect, it has often been criticized as a marketingRead MoreConcept Of Enterprise Architect ( Ea ), Strategic Information System And It Management1369 Words   |  6 PagesWith a belief that fusion between IT and business can be achieved through the introduction of IT governance and the productivity paradox problem is solved by a well established IT governance with efficient IT management. However, the success rate is based on the adequateness of the governance and how well it suits that specific organization’s internal and external environments. Despite being quite a new discipline, IT governance has numbers of structure, process, framework (Webb et al., 2006). 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However, the most straight forward is â€Å"Any positive communication between distributor and purchaser through the digital area (Internet, forums, chat, e-mail, the web, etc.) Which provides for the exchange of requested or necessary information directed to a potential customer’s purchase and a continuing and profitable customer/seller relationship.† (Forester, 1999, p.3) This definition gives the main idea of why many businessesRead MoreData Governance Of Master Data Management1282 Words   |  6 PagesIntroduction Organizations are required to adapt to their business models. Global presence requires a harmonized business process across different continents where the customers ask for individualized products, and service offerings must be industrialized. All these factors affect the business process architecture and the IT strategy of the organizations. 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The illiteracy of the American population in the 1930s through To Kill a Mockingbird - Free Essay Example

Sample details Pages: 2 Words: 716 Downloads: 4 Date added: 2019/02/20 Category Literature Essay Level High school Tags: To Kill a Mockingbird Essay Did you like this example? In 2018, the US ranks 14th worldwide in overall education performance (www.masterandmore.com). This is a significant improvement from where we stood back in the early 1900s, particularly in the south. In the 1930s, 3.8% of white Americans, and 19.7% of black Americans from the south could not read or write in any language (NBER.org). Don’t waste time! Our writers will create an original "The illiteracy of the American population in the 1930s through To Kill a Mockingbird" essay for you Create order Harper Lee elucidates the illiteracy of the American population in the 1930s through her famous book, To Kill a Mockingbird. Throughout this story, Lee highlights illiteracy in small town Maycomb, Alabama, and its wide-reaching effect on the attitudes and relationships in the community. Early on in the story, it is apparent that education in the town of Maycomb is not held in high regard. If anything it is viewed as unimportant, and actions are taken only because they have to be, not because people believe in them. For one thing, the school board does nothing to keep the Ewells educated whatsoever. â€Å"He’s one of the Ewells, ma’am, Whole school’s full of ‘em. They come first day every year and then leave. The truant lady gets ’em here ‘cause she threatens ’em with the sheriff, but she’s give up tryin’ to hold ‘em. She reckons she’s carried out the law just gettin‘ their names on the roll and runninâ⠂¬â„¢ ‘em here the first day.† (Lee, p. 36). Lee illustrates the town’s viewpoint on education in this scene by showing how the school board does not even try to give the Ewell children an education; instead, they do just enough to get by the law. Furthermore, when Miss Caroline finds out that Jean Louise Finch, who goes by Scout, is already literate, she scolds her, letting her know that her father should not teach her. Miss Caroline wants her students to learn, but she falters when they think for themselves. So while Scout loves to learn, school turned out to be a big disappointment for her. Lee used numerous examples in the book to show how education was not a priority. For instance, Bob Ewell is called as a witness of a court case later in the book. When asked if he was ambidextrous, he responded with â€Å"I most positively am not, I can use one hand good as the other.† His lack of education, and that of the entire Ewell family, is evident throughout the book and is a primary reason for the family being viewe d as the lowliest white family in the town. Although Lee sets the tone for Maycomb’s education as not being important, Lee also describes the education system as bias. It is already clear how racist the town is, but a large reason for this is the education. Maycomb has a social hierarchy where the white men are on top. If the schools teach the same thing repeatedly for years then the future generations will be the same way. However, Scout and Jem see things differently because of Atticus. Atticus said, â€Å"You never really understand a person until you consider things from his point of view until you climb into his skin and walk around in it.† (Lee, p. 39). Atticus has always believed in equality and that is why he defended Tom Robinson, though most of the people in the book do not feel the same way. There was even one time on the playground at the school where â€Å"Cecil Jacobs announced that Scout Finch’s daddy defended negros.† (Lee, p. 99). Even most of the children feel this way because that is how they are being raised, and they do not have anyone in their lives like Atticus to teach them differently. Therefore, there is another racist generation on the rise in Maycomb. Furthermore, Bob Ewell (though not educated), is teaching his children the ways of which he is living currently, and there is a very good chance that they would grow up and be just like their malevolent father. To summarize, the author draws very clear conclusions about the literacy of the 1930s. Lee writes in her book To Kill a Mockingbird, of the illiteracy of the town Maycomb Alabama, and reflects upon all of the southern United States. Through her story, Harper Lee reflects the attitudes and relationships of the people from Maycomb, Alabama, and illustrates how important literacy truly is.

Digital Supply Chain Managment Free Essays

string(209) " enormous growth of the mobile market, a highly fragmented market expertise, and the asset costs to build and maintain a digital supply chain, and it’s clear the model is transforming traditional practices\." | CLICK AND MORTAR TO PURE PLAY| HOW APPLE AND DISNEY ARE MAKING THE MOST OF THEIR DIGITAL SUPPLY CHAINS A Management Information Systems Project Assignment: Select two organizations in the same industry and study their SCM. Prepare a report on how the companies are managing their customers and suppliers. Make some recommendations as to how they can improve their efficiency. We will write a custom essay sample on Digital Supply Chain Managment or any similar topic only for you Order Now Submitted to: Sir Waqas Saeed Submitted by: Muhammad Babar Suleman Hassan Irshad Atif Murtaza Arslan Sadiq Arslan Zafar Ran Amjid Mehmood Ehtisham-ur-Rasool 01. INTRODUCTION 1. 1 AMR SUPPLY CHAIN TOP 25: STRONG SHOWINGS BY APPLE AND WALT DISNEY Apple stays on top with an unbeatable combination of killer financials and stellar opinion scores. AMR Research The AMR Research institute recently published its list of the companies boasting the best Supply Chain Management procedures (see Appendix 01). Two of the top 25 players represented a radical departure from the traditional Supply Chains. Apple tops the list with a supply chain which is as much a revolution for traditional supply chains as it is a negation of almost everything the supply chains have previously been characterized by. For one, Apple’s supply chain for its online store iTunes is completely digital in nature. It is the apex and materialization of what Management Information Systems and Information Technology Disney combines demand-driven advancements had hinted at. Another company in the top 25, the entertainment giant Walt Disney combines a digital supply chain with a streamlined traditional one with spectacular results. replenishment with new collaborative models for pure content distribution. AMR Research As lines between companies’ offers of physical and digital products become blurred, Apple and Disney are the forerunners of what will be the future of supply chains: The Digital Supply Chain. Additionally, both the companies’ supply chain models are based on the â€Å"demand driven excellence† model which is the modern solution to meeting the needs of the global market. 1. 2 GROWING IMPORTANCE OF CONTENT AND INTELLECTUAL PROPERTY The reason why the supply chains of Apple and Disney were able to rank so high is because both the companies were able to recognize the immense significance of digital content and Intellectual Property in the modern era. The music industry has by far experienced the most significant effects (positive AND negative) of digitization of music (in the form of mp3s and other digital formats). However where piracy quickly became the biggest challenge for the industry, sales of digital music have exploded over the past couple of years, thanks to Apple’s ubiquitous online store iTunes. iTunes started with 99 cents per song- now it’s a thriving market leader that encompasses music, movies, TV shows, apps, eBooks, podcasts and so much more. Disney benefits from â€Å"the best of both worlds† (as the title character of its popular Hannah Montana TV show would say) by combining a digital supply chain with its traditional practices such as that of supplying stores such as Blockbuster and Netflix with DVDs of its movies and TV shows. 2. THE DIGITAL SUPPLY CHAIN 2. 1 WHAT IS THE DIGITAL SUPPLY CHAIN? At the core of Apple and Disney’s fantastic success is the digital supply chain. The question arises as to what the digital supply chain is and how it differs from traditional supply chains. Before getting into the specifics, it is important to define the di gital supply chain. According to Wikipedia: â€Å"Digital supply chain is a new media term that encompasses the process of the delivery of digital media, be it music or video, by electronic means from the point of origin (content provider) to destination (consumer). Similar to how a physical medium must go through a supply chain process in order to mature into a consumable product, digital media must pass through various stages in processing to get to a point where the consumer can enjoy the music or video on a computer or television set. † All supply chains work within the same framework- the delivery of product from its origin to the hands of the end-user, while being worked on in every step on the way. Broadly, the digital supply chain involves the process of transferring digital content (music/video) from the content provider to the end consumer online and in a suitable format. The digital supply chain is different in four major ways: 1) 2) 3) 4) It exists solely online and for digital items. It is highly compressed and shorter. It has lower attached costs. It has an unbeatable inventory turnover rate. Recognizing the market forces and new technologies that are reshaping the industry, Capgemini has introduced its practice of digital supply chain, the content value chain: Capgemini is not the only company that has invested in digital supply chain solutions. HewlettPackard (HP) offers Digital Entertainment Services- solutions for digital supply chain needs of companies. The reason why the digital supply chain works is because of the immense increase that digital content has seen in its adoption. The results of a recent IBM digital consumer survey show a high trend towards digital content in every leading economy. Online access to digital content is most common in: Media and Entertainment (Music, Movies, Games, eBooks etc). E-learning Software Given the evolution in media, technology and the marketing scenario, the supply chain to manage this evolution requires a new set of complexities and metrics. Warehouses are being replaced with data centers, boxes replaced by bits, and trucks replaced by bandwidth. And it may very well be an easier supply chain to manage, with no inventory carrying costs, purchase orders, supplier scorecards, MRP, trucks, excess and obsolete, or quality issues, but it will take a new way of thinking. Long gone is the plan, buy, and make functions supply chains have been built on. Within the digital supply chain, you receive one item into inventory and sell it a million times over without restocking. Vendors can be paid for each digital asset sold, without having to stock inventory that may never move. Combine the enormous growth of the mobile market, a highly fragmented market expertise, and the asset costs to build and maintain a digital supply chain, and it’s clear the model is transforming traditional practices. You read "Digital Supply Chain Managment" in category "Papers" So far, digital supply chains have been controlled by the innovators. But with the amount of digital content increasing dramatically and the Internet providing a point-to-point access for customers, the following will become increasingly important: Innovation—This goes for product and supply chain delivery methods. Time to market—Since digital products can be made once and sold many times, speed of collaboration between design and delivery will be a major measure of success Customer service—This includes quality of the transaction and product, speed of activations, and ease of refunds. 2. 2 THE DIGITAL SUPPLY CHAIN PROCESS The digital supply chain involves three players: Content Provider (Task: Encoding and Ingesting) Content Processor (Task: Vaulting and Processing and Transformation) Digital/Physical Retailer (Task: Packaging and Distribution) Intermediate components include processes like Quality Control, Digital Asset Management, Metadata entry, Digital Rights Management and the Content Delivery Network. †¢Media is converted from source to file. Vaulting †¢File based media mezzanines are stored and backed up. †¢Content is processed and transferred according to consumer needs. Packaging and Distribution †¢Media files are packaged and delivered to customers over the network. Encoding and Ingesting Processing and Transformation Apple and Disney both have a high degree of streamlining at every step of the process. The main functions of a digital supply chain are as follows: True on-demand product availability Ease of use and speed for content search and activation Pricing and subscriptions Quality management built on licensing and refunds One thing to remember is that there is no ONE digital supply chain. It’s as dynamic as it is flexible as you can see from the table below: Different media types Different business models Different technologies Different maturity of markets Different distribution models Audio / Video / Software / Games / Books Electronic sell through / subscriptions / free content Devices / offline vs. nline usage / formats / DRM Established structures vs. new models Direct-to-consumer / Aggregation 2. 3 COMPARISON WITH TRADITIONAL SUPPLY CHAINS The following table compares the digital supply chain with the traditional structure on the basis of some key processes associated with SCM. Value Addition Because of the inherent structure, each step of the digital supply chain has a higher percentage of contribution to the value delivered. As mentioned earlier, computer storages have taken the place of physical warehouses. The digital supply chain is at a high risk of security issues because of problems relating to piracy, hacking, viruses and data mishandling. Virtually, self-replenishing and never runs short! Because of superior communication, time costs are reduced. Disney is a good example of how on-demand product availability made possible by digital supply chains Increasing Download Speeds, Content Quality, Speed of Activation and Ease of Refunds are some of the benefits offered by the digital supply chain that give it an edge over the traditional supply chains when it comes to Customer Service. Physical Storage Security Stocking Time to Market On-demand product availability Customer Service 03. DEMAND DRIVEN EXCELLENCE The â€Å"Demand Driven Excellence† model has three overlapping areas of corporate responsibility: Supply Management (Manufacturing, logistics and sourcing) Demand Management (Marketing, sales and service) Product Management (RD, engineering and product development) Basically, Apple and Disney’s strength is that they don’t treat their supply chain as an isolated business process. It is a crucial part of what makes the entire thing work and in order for its maximum efficiency, management of demand and products is essential simultaneously. Only thus, the supply chain is able to give such top-notch results. With visibility, communication and reliable processes all these three functional units can be made to work together for optimum performance. When these overlapping areas work together, thanks to compatible and efficient business processes, businesses are able to respond directly, quickly and efficiently to opportunities arising from demands from the market or the customers. Because all the three areas are able to rise up to any occasion of business opportunity and the tasks keep shifting back and forth among the units as required, in a hybrid, dynamic web of solution formation, Apple and Disney are Defining characteristics of supply chains built able to achieve superior results while each to this design [demand driven excellence] of their functional area benefits from include the ability to manage demand rather collaboration with the other two. AMR Research cites the demand driven exellence model as the reason why companies like Apple and Disney are able to perform so well. The new phrase that’s making the rounds in the corporate world is that â€Å"pull† is the new â€Å"push†. Creating solutions and coaxing customers to purchase them is fastly becoming a redundant technique. The modern business strategy is responding dynamically to consumer needs and making your solutions fit their demands than just respond to it, a networked rather than linear approach to global supply, and the ability to embed innovation in operations rather than keep it isolated in the laboratory. The demand-driven model is inherently circular and self-renewing, unlike the push supply chains of our factory-centric industrial past. AMR Research like a glove. The focus is to make them want what you are offering- and not wanting them to purchase what you’ve put out. Apple’s iTunes store is the perfect example. Previously, record labels put out albums out on the market and they were expected to sell based on the couple of singles released to the airwaves. The albums were â€Å"pushed† to the customers. These days, iTunes allows consumers to purchase individual tracks- and only the ones they want to- from any album. That way they are shifting control of the purchase entirely to the customer and it has only helped in mutual growth. The demand driven global supply chain is assessed by two key measures: Operational Excellence (Key Metrics: Perfect Order Rate, Total SCM costs) Innovation Excellence (Time to Value, Return on New Product Launch) The relationship of demand driven excellence and the key measures can be see in the following table which differentiates between market leaders and losers on the basis of their performance in the above mentioned areas. 4. APPLE AND DISNEY 4. 1. SPECIFICS Apple’s digital supply chain comprises procuring content from record labels and television networks (among others), processing the content to digital format and then making it available on its iTunes store. eBooks, Podcasts and Applications for its iPod and iPhone devices also form a big portion of the content that is distributed on its digital supply chain. The success of Apple’s digital supply chain is due to â€Å"an intoxicating mix of brilliant industrial design, transcendent software interfaces and consumable goods that are purely digital†, according to the authors of an AMR Research write-up. The authors also note that â€Å"the mechanical and financial benefits of this approach include extremely high inventory turns, minimal material or capacity limitations to growth, and excellent margins. † Following is an excellent article by a blogger on how iTunes manages suppliers and customers. ARTICLE 01: By Cara Smith As far as iTunes is concerned, both upstream and downstream supply chains apply. I feel iTunes use both strategies simply because in the case of upstream, iTunes acquire the vast majority of its digital content from well known music labels and film producers, who will trade with iTunes who will then use a downstream approach in order to sell their products and services onto their customers. Push vs pull supply models Nowadays with the digital music market at an all time high with sales hitting the roof, customers are experiencing a new way of purchasing. In terms of iTunes we can see that ‘pull’ is the new ‘push’ simply because customers are able to purchase individual tracks produced by an artist rather than having to purchase the entire album to only like one or two songs from the track listing. This then gives the customer the opportunity to customize their very own iTunes library or playlists with a range of songs made my various artists meaning that customers will want to hear what is in that playlist without having tracks or items pushed towards them. With the pull strategy concentrating solely on the customer the main importance of the company is to ensure they provide value and ensure the service will be one in order to ensure customer satisfaction as well as attracting new customer leading to a broadened customer base as well as increased sales rather than to deter customers from purchasing or visiting at all. Vertical integration vs disintegration vs virtual integration I would say that iTunes would most likely operate using ‘Virtual Integration’. I feel iTunes would operate using this strategy in its day to day running simply because they rely on management activities being undertaken and controlled by outside sources such as the record labels, film producers, application developers and many others, supplying them with all their up to date, high quality digital media and services of which their customers will purchase or subscribe to. Due to dealing with so many widely known record labels and film producers etc, iTunes always ensures to maintain a strong relationship in order to help secure any future deals these labels may offer as well as trying to broaden their supplier base at the same time. Evidence of value networks In terms of value networks I would say that by ensuring their customers are well looked after by providing them with everything they need and are satisfied with the products and services they are receiving, including the time in which it takes for a product to download or the quality of their purchase, iTunes will always maintain a good relationship with its customer and supplier base in terms of how they work in partnership with each other. By ensuring that their customers are always happy with what they are receiving it will be hard for iTunes to loose many of its customers at any one time unless some new top of the range platform was developed with extraordinary features of which iTunes has never thought of. Through continuously updating its platform and interface, whilst adding new and improved features and services iTunes always has something new for customers to explore giving them a sense of ease as they know customers will always be around to check out what new meaning that they are more likely to stay around and use its facilities. Evidence of efficiencies in supply chain As Apple iTunes continuously strive to provide the best quality service and produce top of the range goods they are always making changes to the way in which they deliver products and services to customers. With iTunes being considered the ‘Number 1’ music platform and online digital retail store, iTunes have proved they can be successful in every way possible by exceeding cashflow and turnaround targets through the huge demand for online digital content of which many of music record labels and film producers supply and give permission for iTunes to sell on to its customers at price. With this success iTunes will do anything and everything in order to keep its existing customer and attract new customers in, so with their ideas of continuous new and improved updates to the iTunes interface and by introducing better ways of syncing and managing your iPod or iPhone contents on the iTunes platform. In terms of ensuring customer have all the content they require iTunes it always up to date with the current charts and applications, however when a customer has made a purchase the item(s) will automatically start to download and will be accessible to listen to or view as soon as the download is complete. ttp://csmithcom425. wordpress. com/2009/10/30/week-6-supply-chain-management/ Apple’s revolutionary digital supply chain (nurtured by its demand driven excellence focus) is in addition to its distribution of its own physical products, the aforementioned iPod and iPhone as well as Macs and Macbooks. Whereas the line between the products that travel through Appleâ⠂¬â„¢s digital supply chain (music, movies, eBooks) and the ones that are distributed through its traditional supply chain (iPods, Macs) is quite distinct, Disney has a more blurred array of products offered on its digital and traditional supply chains. While it maintains its practice of maintaining top-notch physical distribution channels with its retailers (such as Blockbuster which carries Disney DVDs) the same content is also offered through its digital network (on-demand movies, online premieres, digital books), albeit not in the same format. The simultaneous existence of both the supply chains is necessary for Disney even though the content distributed differs only in format because the modern market demands ask for digital content whereas it has to fulfill the continued, if diminishing, demands of its physical etailers and varied businesses such as the supply chain needs of its theme parks. The Arvato Digital Services model can be used to understand how Disney manages the distribution of the same content across the two channels, digital and physical. Also, see the model on the next page for more detailed insight on how the Digital Supply Chain relates to Disney and other entertainment industry players. 4. RECOMMENDATIONS Our recommendation for both the companies would be to draft better licensing deals, capitalize on the immense potential of the digital supply chain, and use the internet to distribute digital content worldwide and not a select list of geographic locations. People in third world economies like Pakistan can make online purchases and download digital content as well. Without incurring significant additional costs, Apple and Disney can make their entire repository of digital content and access available without exceptions on the basis of location, and reap the financial benefits that will surely come. Apple has been doing a fantastic job of managing its supply chains but whereas its physical chain is finally sounder than it once was, the company needs to be careful not to underestimate the incredible popularity of its online content. Recently, during the rollout of a new iPhone, the physical supply chain was able to endure and accommodate the rush of early purchasers but the digital supply chain became overtaxed with demands of device activation and content synchronization which led to a slew of wait times, customer service issues and of course, unhappy customers. Disney should start preparing for a future where distribution of its content, that can be provided digitally, would be extinct. That would pose several new challenges for the company- Should it form lucrative liaisons with online retailers like Apple’s iTunes or sell its own content such as the TV Network NBC? An analysis of the pros and cons of both the alternatives could make better decisions possible in planning its supply chain strategies for the future. The biggest challenge we’ve been confronted with, preparing for, and have every expectation we’ll be successful in is how technology will dramatically change the way consumers worldwide enjoy entertainment content,† DVD sales are already facing a slump (they slid by – Bill Patrizio, senior VP of 6. 9% last year). Studios are facing the dilemma of strategic sourcing and devising profitable solutions for the new age while procurement for Disney. trying to maintain profitability from the decreasing momentum of the cash cow that was the DVD market. Our recommendation in this respect would be to brainstorm a fresh business model instead of trying to teach the old dog new tricks. A complete overhauling of the way the company thinks of content could be the solution for the problems that are sure to arise in the near future. The rumored â€Å"Keychest† could be a step in the right direction. Disney has always shown business savvy (as is obvious from the quote from 2005 display above) and we’re sure the company has some smart strategies thought out. REFERENCES Wikipedia Digital Supply Chain http://en. ikipedia. org/wiki/Digital_supply_chain AMR Research www. amrresearch. com PC World â€Å"How Apple’s Supply Chain fared during the 3G Rollout† http://www. pcworld. com/businesscenter/article/148429/how_apples_supply_chain_fared_during_t he_3g_rollout. html Cara’s Com425 Blog http://csmithcom425. wordpress. com/2009/10/30/week-6-supply-chain-management/ â€Å"Understanding the Digital Supply Chainâ⠂¬  Presented at Media-Tech Conference, 23rd April 2009 by Sven Deutschman, CEO, Arvato Digital Services EMEA http://www. media-tech. et/fileadmin/templates/europe09/pdf/presentations/MEDIATECH_2009_Sven_Deutschmann. pdf Business Week â€Å"Hollywood Is Worried as DVD Sales Slow† http://www. businessweek. com/magazine/content/09_09/b4121056770437. htm MESA Disney developing ‘Keychest’ for Digital Content Access http://mesalliance. org/blog/2009/10/21/disney-developing-‘keychest’-for-digital-content-access/ Information Week â€Å"QA with Disney’s Patrizio: Digital Content Is the Future† http://www. informationweek. com/news/globalcio/interviews/showArticle. jhtml? articleID=160403913 How to cite Digital Supply Chain Managment, Papers

Corporate Social Responsibility in Business Practices

Question: Discuss about the Corporate Social Responsibility in Business Practices. Answer: Introduction: Corporate social responsibility is becoming one of the standard business practices carried in modern business organization. It builds an overall business reputation that plays an important role in achieving a sustainable growth. CSR strategy is one of the crucial components of a companys competitive strategy which is led by the firm itself. Various policies and procedure are used to integrate social, environmental and ethical and human rights which form the core strategy of any business organization (Navi, 2012). The overall aim of a company is to achieve a positive impact on the society while maximizing the value for the owners. It is defined by the European Commission as the responsibility of an organization for its impact on the society. Corporate social responsibility is not defined by the money spend on the charity by the organization but the overall involvement of the organization in improving the quality of life. Corporate responsibility has developed significantly in the inte rnational business organization (Cadbury, 2006). Research has shown that CSR has become a mainstream activity in most of the organizations. The private organization has a mounting impact over the workforce, clientele, society, stakeholders and the environment. It has become evident that the organizations have to make certain amount of contribution towards the society. This will not only help in developing a positive image of the company but has a long term effect on the future revenue generation (VASAN, 2005). The organizations can make contribution towards their wealth and towards the overall wealth of the community through CSR activities. Ethics of multi-national companies involve moral values. Some of the activities carried out by the organizations are not ethically strong. Most of the organizations focus on making profit. Business ethics is a bigger issue due to involvement of large number of people (Luo and Bhattacharya, 2006). Ethics at workplace has become one of the important concepts in an organization to increase the overall productivity. Unethical actions done by the employees are harmful for the growth of the organization (McWilliams, Siegel and Wright, 2006). Modern organizations are becoming more aware about the social responsibility and ethics at workplace. Business forms an essential part of the society within which they are operating. Mangers are aware that long term prosperity depends upon the sustained relationship with the broad range of people. Intelligent organization understands that an organization cannot perform well if it does not work under the cooperation with the society. Majority of organizations has imbibed a structured corporate governance system to monitor the organization. Consumers have multiple expectations from the organization which is creating responsibility in order to create accountable business conduct (Kotler and Lee, 2008). The organization has a responsibility towards the shareholders. They are answerable to the shareholders for past actions. Corporate responsibility has attained a great place in the mission of the company. Shareholder expects an improved performance for which CSR practices are given special preference. Corporate social responsibility has enhanced the vision of the organization in terms of attainment of goals. The complex goals can easily be attained if company adheres to the governance structure. It is essential to take into record the social responsibility into the daily course while carrying out routine activities. Proponents stated that long term profits increase considerably if a company follows CSR functions whereas critics argue that CSR activities causes unnecessary burden on the organization (Becker-Olsen, Cudmore and Hill, 2006). Critics questioned the lofty expenditure made in the name of the company is sometimes used in a wrongful manner to meet the heavy unrealistic goals. It is used by the organization these days to cover up the expenditure. Sociologist finds CSR as a form of capitalist legitimacy and points out that it is a form of social movement followed by the organization to transform the corporate powers into a business model. It is seen as a risk management device by the researchers which is been used to cover up the flaws (Carroll and Shabana, 2010). Innovation is a huge benefit for the organization in terms of corporate social responsibility. Marketing sustainability has become a strategy to imply in general course of action. Sustainability is one of the important parts which add value to organization in achieving a consistent growth. Organizations are switching on utilizing innovative model of work that will help in attainment of goals and objectives (Vogel, 2007). The organizations have started imbibing innovating culture into their routine functions. It has helped them to attain long term objectives. Majority of organizations are using eco friendly product instead of harmful chemicals. This has helped building strong reputation. Organization like Unilever has recently launched a hair conditioner using less of water. Innovation s is important for an organization to achieve goals through sustainable development (Sen, Bhattacharya and Korschun, 2006). This not only provide with an opportunity to improve public image but to creat e awareness among public. Companies are becoming consumer centric and seeking for opportunities that are in their favor. It is been seen that consumers are becoming more aware about the product ingredients and invest on those products that are following sustainable model. This provides an opportunity to the research and development department to develop ways to set an example before public (Mohr and Webb, 2005). Companies are looking for ways to reduce the cost in order to spend on the other activities. Cost saving is necessary for an organization to develop a sustainable environment. Investment in cist saving program is important in a way to promote motive of CSR practices. Incorporating cost saving model has helped in establishing an evident example before public. Monitoring cost saving techniques will help in accomplishing the desired goals (Blowfield, 2005). This has helped in exhibiting a positive image in front of public. A company which is exhibiting a cost saving plan in their activities has helped in managing the long term goals whereas CSR practice is not only applicable for the limited time period. Cost saving helps the organization to put forward an example for the society. The primary focus of CSR activities is to set an example in front of the society. Major companies across the globe are focusing on reducing the cost in order to create awareness in the eyes of people. CSR prac tice has become one of the important parameter to add value to the organization (Carroll, 2015). CSR practices helps in creating Brand differentiation. People are following those companies who have imbibed CSR in their routine. It is necessary to create a product differentiation in order to attain distinguished targets. It is seen that those companies which are following CSR model are distinguished from the other companies. On a long run it has become important for every multinational organization to create a distinguished model. Starbucks has created an exemplary model of corporate governance through its CSR model (Habisch, Jonker, Wegner and Schmidpeter, 2005). This has not only created brand awareness among customers but this also helps in attainment of desired goals on a long run. This not only include taking into account of environment friendly activities but also includes various social activities. Globalization has led to integration of worlds economy. Every organization is looking forward to compete against each other. Corporate responsibility is gaining importance in to days global business scenario. Foreign brands are setting differential goal through their corporate governance model. Brands are investing on improving their public image through incorporating the CSR model mentioned in their mission. This has become relevant in recent years where large companies have allocated a seriate budget to pursue CSR activities (Werther and Chandler, 2010). Timely review Of CSR model is conducted by the companies in order to create a dignified image. Multinational companies are consistently focusing on implementing the plan into their functions which has helped the companies to achieve long term targets. CSR activities are based on the Long-term thinking and create awareness among stakeholders. This has helped the company to achieve a sustainable growth for a longer time period. CSR has helped the organization to overcome the difficult situation to establish a brand name. Long term focus on the CSR functions is necessary to establish a trust with the customers. An organization can only survive if they have a better CSR culture in their value. Setting of long term goals is necessary for the company in achieving desired goals. Business ethics and values have become important to work in an efficient manner. This will enhance the overall productivity of the organization. Excessive utilization of resources has created a burden on the environment, in order to manage the damages it has become evident to implant CSR activities. This has a long term impact on the image of the brand. Certain companies are using CSR as a tool to improve their image in the eyes of society. People are becoming more aware about the companys strategies and buying products of that company which are following an efficient CSR plan. Customer engagement is necessary for achieving desired results. Engaging customers will enhance the overall opportunities for the organization. Even customers want to participate in the organizations who are constantly working for the society. Different companies are engaging customers in the activities by carrying out different functions for the benefit of the organization and the society. Employee engagement is necessary for attaining long term growth. Sustainable results can only be achieved if the employees of the organization are happy. Employees are the asset of the organization and it is essential to involve them in decision making process. It has become necessary to involve every individual employee by considering efforts which are essential to achieve a desired growth. Employees satisfaction should be considered well before making policies. This is necessary for a business organization to consider the efforts of every individual before framing the policies... this is necessary for the long term survival of the company in order to manage the activities in a systematic manner. Corporate responsibility is necessary to be taken care in order to manage various activities that affect a consistent growth. Beyond CSR if a company invests in building their reputation it will benefit them for a longer time period. It is evident that those companies which are making consi stent investment in the CSR. This will help in attaining better performance than the overall market. Effective planning of CSR will help in better recovery of stock price. This will help in achieving revenues for achieving success on long run. CSR helps in attaining differential goals which will cause success in acquiring desired growth. It is observed that involving employees in the Social responsibility function has helped in attainment of sustainable growth. The above mentioned companies are declared as The Top 10 brands in the 2016 Global Retrace 100 report. It is evident that the success of these eminent organizations is cased due to their contribution towards the society. Understanding the basic needs of the society will help the organization to attain desired goals. Most of the companies have incorporated the model in order to achieve a sustainable growth (Zerk, 2006). Corporate social responsibility has a long way to go create a positive word of mouth for the organization in whole. It is a proven fact that doing something for the society will help in achieving desired growth and will ensure long term growth. It plays a crucial role in making the image of the brand popular not only in front of competitors but also in media. Moreover CSR creates a positive image among the customers which serve the long term motive of the organization. People develop a positive feeling for the brand which takes social responsibility through investing on charity programmes. CSR activities dont require much investment but helps in gaining publicity. Majority of organizations are investing for the cause that requires special global attention in order to grab support from people. CSR will help in gaining brand recognition and it will help in creating brand recognition. People will trust the brand and soon it will help in creating a positive brand image. 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