Herrick The marshal of Salem Essay Example

Herrick The marshal of Salem Paper Mr Hale is nearly 40, tight-skinned, eager-eyed intellectual. A young minister reputed to be an expert on witchcraft. Mr Hale is called in to Salem to examine Parriss daughter Betty. His intimate liking toward Proctor actually stuns we, as readers, that a third party could be so understanding and is able to try and console those in need. In this case, Hale actually proves to be a upright citizen who tries to save Proctor from the noose by advising him to succumb to a false crime. His intentions were good like a committed Christian and hater of witchcraft. It is his assurance that we cannot look to superstition in this. The Devil is precise. His critical mind and intelligence save him from falling into blind fervor. His arrival sets the hysteria in motion, although he later regrets his actions and attempts to save the lives of those accused. Elizabeth Proctor Elizabeth does not appear until the beginning of Act Two. She is referred to beforehand, notably in a scathing comment by Abigail. When we first hear her, though, she is singing lullabies to her children, giving us the impression of a homely woman. The atmosphere in the Proctor household tells us that she has had difficulty in coming to terms with her husbands brief adultery. She is accused by both Proctor and Abigail of being cold and she confirms this opinion of herself in the last act. But she is no fool and understands well Abigails intentions, well before Proctor himself does. Her love and understanding of John is crystal clear in the last act when she leaves him to make his own decision over whether to confess. We will write a custom essay sample on Herrick The marshal of Salem specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Herrick The marshal of Salem specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Herrick The marshal of Salem specifically for you FOR ONLY $16.38 $13.9/page Hire Writer She undoubtedly recognizes that he will not be able to live with a decision to confess, but she allows him to come to his own realisation of this. Danforth Deputy Governor Danforth represents both the authority of the Law and the Church within this community. He takes his position seriously and seizes every opportunity to impress the importance of his work upon others. This is reflected in some of the long, serious speeches he gives in Act Three. His determination to enforce the Law is unrelenting. He is not interested in the individual and will not allow the work of the court to be questioned. His manner is inflexible and unemotional. It is impossible to tell why he does not accept the horror of the situation. Does he actually believe all that the girls allege? Or does he think that events have gone too far, but to stop the process would undermine his authority? Proctor has no doubt that Danforth is allowing himself to be fooled, and that he will be damned because of it Giles Corley An elderly but feisty farmer in Salem, famous for his tendency to file lawsuits. Giless wife, Martha, is accused of witchcraft, and he himself is eventually held in con-tempt of court and pressed to death with large stones. As the start of the play, Corey is something of a comic character and Proctor deals with his argumentative tendency is a good-natured way. He unwittingly implicates his wife in witchcraft, and whilst protesting to the court refuses to name an informant, and so is arrested himself. The grim manner of his death being pressed by great weights to try to force an answer is poignantly revealed to Proctor in jail. The Putnams A bitter couple, who between them represent the worst aspects of Salem society such as jealously, small-mindedness and greed, it was Ann Putnam that sent her daughter to conjure spirits in the first place and Thomas Putnam sought to gain from the tragedy of others. Thomas Putnam A wealthy, influential citizen of Salem, Putnam holds a grudge against Francis Nurse for preventing Putnams brother-in-law from being elected to the office of minister. He uses the witch trials to increase his own wealth by accusing people of witchcraft and then buying up their land. Ann Putnam Thomas Putnams wife. Ann Putnam has given birth to eight children, but only Ruth Putnam survived. The other seven died before they were a day old, and Ann is con-vinced that they were murdered by supernatural means. Ruth Putnam The Putnams lone surviving child out of eight. Like Betty Parris, Ruth falls into a strange stupor after Reverend Parris catches her and the other girls dancing in the woods at night. Rebecca Nurse Francis nurses wife, the elderly and respected Rebecca is a wise, sensible, and upright woman, held in tremendous regard by most of the Salem community, and one of the voices of good sense in the play. Hale has already heard of her good reputation before meeting her. However, she falls victim to the hysteria when the Putnams accuse her of witchcraft and she refuses to confess. The conviction of Rebecca reveals how low the community at Salem has fallen. She goes to her death with dignity and acceptance Francis Nurse A wealthy, influential man in Salem. Nurse is well respected by most people in Salem, but is an enemy of Thomas Putnam and his wife. Mary Warren Mary is the Proctors servant. She is weak and easily influenced, so it is ominous that Proctors evidence rests on Marys confession. She can barely speak in the courtroom and its relatively simple for Abigail to turn her. This is devastating for Proctor as Mary then testifies against him. Tituba Reverend Parriss black slave from Barbados. Tituba agrees to perform voodoo at Abigails request Betty Parris Reverend Parriss ten-year-old daughter. Betty falls into a strange stupor after Parris catches her and the other girls dancing in the forest with Tituba. Her illness and that of Ruth Putnam fuel the first rumors of witchcraft. Martha Corey Giles Coreys third wife. Marthas reading habits lead to her arrest and conviction for witchcraft. Ezekiel Cheever A man from Salem who acts as clerk of the court during the witch trials. He is upright and determined to do his duty for justice. Judge Hathorne A judge who presides, along with Danforth, over the witch trials. Herrick The marshal of Salem. Mercy Lewis Servant to the Putnam household. She is a merciless girl who seems to delight in the girls activities. The threats Abigail uses on the other girls are unnecessary for Mercy. When Abigail eventually leaves town, Mercy goes with her.

The Freedmens Bureau - Agency to Assist Former Slaves

The Freedmen's Bureau - Agency to Assist Former Slaves The Freedmens Bureau was created by the U.S. Congress near the end of the Civil War as an agency to deal with the enormous humanitarian crisis brought about by the war. Throughout the South, where most of the fighting had taken place, cities and towns were devastated. The economic system was virtually nonexistent, railroads had been destroyed, and farms had been neglected or destroyed. And four million recently freed slaves were faced with new realities of life. On March 3, 1865, the Congress created the Bureau of Refugees, Freedmen, and Abandoned Lands. Commonly known as the Freedmens Bureau, its original charter was for one year, though it was reorganized within the war department in July 1866. The Goals of the Freedmens Bureau The Freedmens Bureau was envisioned as an agency wielding enormous power over the South. An editorial in the New York Times published on February 9, 1865, when the original bill for the creation of the bureau was being introduced in Congress, said the proposed agency would be: ... a separate department, responsible alone to the President, and supported by military power from him, to take charge of the abandoned and forfeited lands of the rebels, settle them with freedmen, guard the interests of these latter, aid in adjusting wages, in enforcing contracts, and in protecting these unfortunate people from injustice, and securing them their liberty. The task before such an agency would be immense. The four million newly freed blacks in the South were mostly uneducated and illiterate (as a result of laws regulating slavery), and a major focus of the Freedmens Bureau would be setting up schools to educate former slaves. An emergency system of feeding the population was also an immediate problem, and food rations would be distributed to the starving. It has been estimated that the Freedmens Bureau distributed 21 million food rations, with five million being given to white southerners. The program of redistributing land, which was an original goal for the Freedmens Bureau was thwarted by presidential orders. The promise of Forty Acres and a Mule, which many freedmen believed they would receive from the U.S. government, went unfulfilled. General Oliver Otis Howard Was Commissioner of the Freedmens Bureau The man chose to head the Freemens Bureau, Union General Oliver Otis Howard, was a graduate of Bowdoin College in Maine as well as the U.S. Military Academy at West Point. Howard had served throughout the Civil War, and lost his right arm in combat at the Battle of Fair Oaks, in Virginia, in 1862. While serving under Gen. Sherman during the famous March to the Sea in late 1864, Gen. Howard witnessed the many thousands of former slaves who followed Shermans troops on the advance through Georgia. Knowing of his concern for the freed slaves, President Lincoln had chosen him to be the first commissioner of the Freedmens Bureau (though Lincoln was assassinated before the job was officially offered). General Howard, who was 34 years old when he accepted the position at the Freedmens Bureau, got to work in the summer of 1865. He quickly organized the Freedmens Bureau into geographical divisions to oversee the various states. A U.S. Army officer of high rank was usually placed in charge of each division, and Howard was able to request personnel from the Army as needed. In that respect the Freedmens Bureau was a powerful entity, as its actions could be enforced by the U.S. Army, which still had a considerable presence in the South. The Freedmens Bureau Was Essentially the Government in the Defeated Confederacy When the Freedmens Bureau began operations, Howard and his officers had to essentially set up a new government in the states that had made up the Confederacy. At the time, there were no courts and virtually no law. With the backing of the U.S. Army, the Freedmens Bureau was generally successful in establishing order. However, in the late 1860s there were eruptions of lawlessness, with organized gangs, including the Ku Klux Klan, attacking blacks and whites affiliated with the Freedmens Bureau. In Gen. Howards autobiography, which he published in 1908, he devoted a chapter to the struggle against the Ku Klux Klan. Land Redistribution Did Not Happen As Intended One area in which the Freedmens Bureau did not live up to its mandate was in the area of distributing land to former slaves. Despite the rumors that families of freedmen would receive forty acres of land to farm, the lands which would have been distributed were instead returned to those who had owned the land before the Civil War by order of President Andrew Johnson. In Gen. Howards autobiography he described how he personally attended a meeting in Georgia in late 1865 at which he had to inform former slaves who had been settled onto farms that the land was being taken away from them. The failure to set former slaves up on their own farms condemned many of them to lives as impoverished sharecroppers. The Educational Programs of the Freedmens Bureau Were a Success A major focus of the Freedmens Bureau was the education of former slaves, and in that area it was generally considered a success. As many slaves had been forbidden to learn to read and write, there was a widespread need for literacy education. A number of charitable organizations set up schools, and the Freedmens Bureau even arranged for textbooks to be published. Despite incidents in which teachers were attacked and schools burned in the South, hundreds of schools were opened in the late 1860s and early 1870s. General Howard had a great interest in education, and in the late 1860s he helped to found Howard University in Washington, D.C., a historically black college which was named in his honor. Legacy of the Freedmens Bureau Most of the work of the Freedmens Bureau ended in 1869, except for its educational work, which continued until 1872. During its existence, the Freedmens Bureau was criticized for being an enforcement arm of the Radical Republicans in Congress. Virulent critics in the South condemned it constantly. And employees of the Freedmens Bureau were at times physically attacked and even murdered. Despite the criticism, the work the Freedmens Bureau accomplished, especially in its educational endeavors, was necessary, especially considering the dire situation of the South at the end of the war.

Read ch's 3 & 4 in the book Creating Graphics for learning and Essay

Read ch's 3 & 4 in the book Creating Graphics for learning and Performance and answer the focus questions, do the web activity, - Essay Example Extraneous cognitive load refers to the extra load presented in the form of input which is irrelevant to the topic primarily being addressed in the learning process. Germane cognitive load is one which facilitates the learning by association or sequencing the sensory inputs into meaningful units for the learner. Why should designers focus on working memory? Designers should focus on the working memory because it is that part of the memory where the information is held for a few seconds and organized into rational structures, which if reinforced with germane cognition can lead to a permanent impression in the long term memory, the latter being permanent in nature (Atkinson & Shiffrin, 1968). Working memory cannot hold more than 4-7 units during an interval of time and the visual artist should be able to identify the best visual and auditory inputs, structured into chunks, to have the maximum cognitive effect. Moreover, it is the working memory faction of human cognition where the info rmation processing takes place. The auditory and the visual channels also act in cohesion at this juncture for maximum impact (Pavio, 1990). Moreover, the episodic buffer is also created in the working memory area where the integration of visual and auditory inputs takes place (Baddeley, 2000). What is the relationship between selection, organization, and integration and figure-ground, hierarchy, and closure? The information processing theory suggests that the sensory input is processed selectively in the working memory where it gets organized into rational cues which interact with previous individual impressions’ and memory to form a cognitive pattern which may or may not be taken up by the long term memory. Selection, therefore involves filtration of the received sensory inputs in order to unburden the brain from information load. The subject involuntarily even selects the information which he or she is not at all aware about previously and this should be the focus of conce ntration for a creative visual designer. The intended informational input should therefore be structured in a manner so that it is aimed at the normal grasping or perceiving capability of the human brain. Organization of the provided inputs takes place according to the preexistent knowledge and the ability of the learner to grasp the meaning of the visual and auditory inputs into meaningful patterns which can be sustained for a long term impact. Integration of the provided visual and auditory inputs takes place in the working memory where they act upon simultaneously. Verbal and visual inputs when provided together are better integrated than when provided following each other. The figure ground principle suggests that the human mind is structured to perceive and separate the figure elements from the ground elements i.e. particular shapes elicit particular responses without going into the details of the object. Hierarchical organization of information takes place according to categor ization of information into layers according to the degree of importance placed on them. When sensory inputs are organized into a perceptible pattern, the whole information is more than the sum of its parts as suggested by the gestalt theory. In that case, a person with past experience can visualize the ‘whole’

Drug Trafficking in the United States Research Paper

Drug Trafficking in the United States - Research Paper Example The National Drug Threat Assessment 2011 Report also indicated that Mexican cartels remained the author threat as far as drug trafficking and distribution is concerned, and they are found operating in every region, city, and suburban area of the country. These cartels do not only operate in the streets, but they have also upped their game inside schools, colleges, offices, and U.S prisons. Just like drug-related violence, disorderliness, and crimes, which are on the increase, there have been greater levels of heroin, marijuana and methamphetamine trafficking and use across the U.S/Mexico border (Longmire, 2011). This paper explores drug trafficking in the United States discussing the drug cartels, their countries of origin, their entry routes, distributors, and target markets. The United States’ drug market is perhaps the most profitable and lucrative in the world. That is the reason why it attracts the most belligerent, callous, and intricate traffickers, distributors, and dealers. Dealing with these ruthless traffickers is, thus, one among the many challenges that the U.S government, through its various drug law enforcement agencies such as the DEA, faces. The sophistication and the aggression with which these ruthless drug traffickers execute their operations and evade law enforcers, thus, hinder the efforts of the U.S drug agencies aimed at reducing drug trafficking into and within the U.S, more so border protection operations. The large volumes of people and cargo that enter the United States through commercial and private flights, express cargo carriers, vehicles, and passenger ships pose serious impediments to the war against drug trafficking into and within the United States (Cratty, 2010). It is through these movements into the U.S that sh ipments of drugs such as methamphetamine, marijuana, MDMA.  

The uniform application of Community Law

The uniform application of Community Law Title: The uniform application of Community law can never be achieved because it is too easy for national courts to decide important points of Community law for themselves. Critically evaluate the above statement. Introduction Given that the European Union of 2006 consists of 25 different states, which operate under (more than)[1] 25 different legal systems and court structures based on different heritages and subject to different political and socio-economic pressures it is certainly appropriate to concede that the uniform application of Community law is a tall order. That said however, in law it is always dangerous to use the word never. Supremacy of EC Law It is first worth making the point that all forms of EC law prevail over all forms national law. Cases such as Van Gend en Loos[2] and Costa v ENEL[3] gave the European Court of Justice the opportunity to make this fundamental principle clear in the early days of the EEC in the 1960s. The sovereignty of EC law, now largely accepted by courts around the EC, underpins the Community’s pursuit of the goal of uniform application. As confirmed by cases such as Defrenne v Sabena[4] the principle of direct effect operates alongside the supremacy rule to facilitate and encourage the uniform application of EC law in the courts of the member states. Article 234 EC Article 234 of the Treaty of Rome sets down a procedure vital to the consistent application of Community law. The Article provides: â€Å"The Court of Justice shall have jurisdiction to give preliminary rulings concerning: (a) the interpretation of this Treaty (b) the validity and interpretation of acts of the institutions of the Community and of the ECB; (c) the interpretation of the statues of bodies established by an act of Council, where those statutes so provide. Where such a question is raised before any court or tribunal of a Member State, that court or tribunal may, if it considers that a decision on the question is necessary to enable it to give judgment, request the Court of Justice to give a ruling thereon. Where any such question is raised in a case pending before a court or tribunal of a Member State against whose decisions there is no judicial remedy under national law, that court or tribunal shall bring the matter before the Court of Justice.† First, it is clear from the above that national courts do not possess the jurisdiction to rule on the validity of acts of the EC institutions. As Foto-Frost v Hauptzollampt[5] confirms, all such questions must be referred to the Court of Justice and it is argued that this goes some way to ensure the harmonious application of EC law in the member states. The Article 234 mechanism ensures that ambiguous questions of EU law can be referred to the Court of Justice for an authoritative answer and its importance in the EC legal order is hard to overstate. Clearly without such a procedure the courts of the different member states could and almost certainly would resolve issues of EU law slightly and perhaps sometimes wildly differently. Article 234 allows questions to be referred from the lower courts of the member states at the discretion of those courts and importantly it imposes a mandatory duty on the supreme courts in each member state to refer questions of EU law to the European Court. In theory this procedure ensures that EU law is both interpreted and applied in a uniform manner across the Community. The duty imposed on courts of the last resort to refer questions of EU law to the Court of Justice is obviously important, because there is no further domestic appeal from such courts. The duty was confirmed inter alia, in the case Gaston Schul[6]. The CILFIT ruling[7] stipulated that the duty to refer under what is now Article 234[8] did not apply where: (a) the question of EU law is not relevant to the domestic proceedings; (b) the provision has already been interpreted by the Court of Justice and the answer is clear even though the circumstances of the current case may not be identical; (c) the correct interpretation of the law is so obvious as to leave no room for reasonable doubt. In the early days of the EEC, when the national courts of the member states were still struggling with the notion of a supreme Community law, many decisions in the UK and other member states such as Germany and Italy indicated a more lax approach to the use of what is now the Article 234 procedure. In HP Bulmer Ltd V Bollinger SA[9] Lord Denning suggested a reference would only be necessary if it was deemed to be conclusive to a judgment. Such cases do not represent the law today, having been undermined by the definitive CILFIT ruling, which has been endorsed and applied in many subsequent rulings: Intermodal Transports BV v Staatssecretaris van Financià «n.[10] It should also be noted that the European Court’s predisposition towards contextual and purposive interpretation designed to buttress and sometimes even proactively increase the efficacy of EC law is readily apparent in this field. In Broekmeulen v Huisarts Registratie Commissie[11] the question was whether the appeal committee of a medical body constituted a â€Å"court or tribunal† under the terms of Article 234. The Court of Justice held that it was imperative to ensure the proper functioning of Community law that it should get the opportunity to rule on references from as many forms of body as possible and thus included the committee in question within the notional ambit of â€Å"court or tribunal† in the context of Article 234. This general judicial policy, if consistently pursued, bodes well for the harmonious application of Community law. Concluding Comments It is submitted that to assert that the uniform application of Community law can never be achieved because it is too easy for national courts to decide important points of Community law for themselves is an unduly negative stance to take. It is undeniably difficult to achieve the perfectly uniform application of Community law in the circumstances in which the EU finds itself, and doubtless as the boundaries of the Union extend, both in geographic and legislative terms, the task of ensuring uniform application will become ever more exacting. However, the legislative mechanisms to guarantee the consistent application of Community law are in place and the Court of Justice has proved itself committed to the role of policing the application of EU law and enthusiastic in the fulfilment of that end. Inevitably teething troubles will persist as legal systems are slow to adapt to change and generally resistant to external reform but as each year passes it is predicted that Community law will enjoy more consistent interpretation and application on the foundations of rigorous jurisprudence delivered by the European Court. Perfect uniformity may never be achieved, but then where in life is perfection possible? Effective uniformity is an achievable end, and it is submitted that EU law will in time achieve this. THE END WORD COUNT: 1132 (word count for answer only exceeded word limit to account only for the reproduction of Article 234 in full) BIBLIOGRAPHY Craig De Burca, EU law Text, Cases and Materials (Oxford University Press: 2003) Steiner Woods, Textbook on EC Law (Oxford University Press: 2003) Stephen Weatherill, Cases and Materials on EU Law, (Oxford University Press: 2004) Treaty of Rome (as amended) 1 Footnotes [1] For example in the United Kingdom distinct legal systems operate in England and Wales, Scotland and Northern Ireland. [2] Case 26/62. [3] Case 6/64. [4] Case 43/75. [5] Case 314/85. [6] C-461/03. [7] Case 283/81. [8] Formerly Article 177 EC. [9] [1974] Ch 401. [10] Case C-495/03. [11] Case 246/80.

Mystic Monk Coffee

1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? * The future direction for the Carmelite Monks of Wyoming has been clearly established by Father Daniel Mary. The vision is to create a new Mount Carmel in the Rocky Mountains to become a new home for the brotherhood which is a much bigger place that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors and a hermitage. The vision for the Mystic Monk Coffee is to segment the majority of U. S. Catholic population who drank coffee and to support the monastery’s mission. The mission of the Carmelite Monks of Wyoming is just like the other monks, dedicating their life to prayer and worship. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? * Yes, the group believes that Father Daniel Mary has clearly set his goals and used this as a basis in choosing steps in which they must undertake to achieve the said goals. Unfortunately, how the definite the vision is, it seems like the resources is not enough and the timing is lousy. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? * The strategy of Father Prior in order to achieve his vision is the coffee industry they called ‘Mystic Monk Coffee’. The competitive advantage MMC’s have against the competitors is the use of high-quality fair trade Arabica and an organic Arabica beans instead of just using one (Robusta or Arabica), they used mixed beans. Another is the specialty flavours like Mystical Chants of Carmel, Cowboy Blend, Royal Rum Pecan, and Mystic Monk Blend. Moreover, their marketing that reached the internet is another plus which makes it easier for the market to be accessed. Their sample bags which cost $2. 99 or the all flavours 12-ounce bags which cost $9. 95 are available online and were delivered by the UPS. Another plus is the â€Å"coffee club†, which people can purchase 3-6 six bags for free shipping. Freebies like T-shirts, gift cards, CDs, and coffee mugs are also a plus. But most importantly, the major advantage of the MMC is their target markets which are the Catholics saying, â€Å"Use their Catholic coffee dollar for Christ and his Catholic church†. 4. In Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? Its profit formula? Its resources that enable it to create and deliver value to customer? The strategy of the MMC to appeal to the Catholic market is a bonus but their main money-maker is the wholesaling of the green coffee beans being delivered to Seattle, Washington weekly. However, they are paying the broker at a prevailing wholesale price per pound that fluctuates daily. The production limit is also at 540 pounds/day and the operation is limited because of the praying duties. One flaw is that they are rushing things, orders had not yet exceedin g their capacity but they already want to expand in the expense of $35,000 for a larger roaster. MMC’s operation is via the word of mouth among loyal customers and the sales are mostly through their website and occasionally through the phone. They also offer secular website through its Mystic Monk Coffee Affiliate Program, this earned 18% commission on sales and where directed to the main site. This business model earns at least 56% commission, they also plan to expand by including wholesale sales to churches and local coffee shops. The profit of the MMC totalling $74,580/year which comes from 11% net profit margin from the $56,500 revenue per month. . Does the strategy qualify as a winning strategy? Why or why not? * We do not consider the said strategy as a winning strategy. For us, it is not enough to make the buying of the ranch possible even if we consider the cash they have on hand ($250,000 received as donation and $75,000 earnings from the Mystic Monk coffee-roasting operation on its first year). If they would still push through, with this plan to be followed, we think that it would be hard for them to pay for the ranch in whatever terms they (owner of ranch and monks) would agree on. Besides, even if they have a business currently operating and with the information we have gathered, it is still not enough for them to meet their goal of acquiring the land as other factors and expenses must be considered so that they will not experience budget deficit and debts in their coffee shop and in purchasing the said ranch. Father Daniel Mary needs to have a much more effective strategy if he wants to make the payment easier for him and the rest of the community in the Carmelite Order. In addition, if we consider the Mystic Monk Coffee as their money-maker alone – along with the profit it generates, none of the monks are highly intellectual enough to run a business, hinting that their profit-strategy would most likely in a win or lose situation and in their case, it would, perhaps, turn out to be the latter given the fact that their profit per year is less than $75k. If we put into consideration the three tests of a winning strategy, it would not pass all the three tests. First, the strategy fits the company’s current situation. However, should they pursue the strategy, there will be flaws that the company may experience. Second, regarding competitive advantage; the company’s strategy hasn’t yielded a sustainable competitive advantage if we are to include the advantages of notable coffee brands in the industry. Lastly, about production of good financial performance; Mystic Monk Coffee is likely to produce a good financial performance, though it is not remarkable enough to provide the company what it needs to achieve its intention. 6. What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee operations? Are changed needed in its long-term direction? Its objectives? Its strategy? Its approach to strategy execution? Explain. * The coffee industry is one of the biggest businesses that the world has today. With a lot of successful coffee brands and shops, Mystic Monk’s Coffee has to level up their strategy in order to keep up with bigger and distinguished brands. They must come up with schemes that would attract more customers. A good example of a schema that the group suggests is the hiring of non-secular employees so that when it's the monks turn to do their own devotions and prayers, the employees would then be in charge of answering the calls and orders regarding their business. We are also informed that the monks are prohibited to leave the monastery unless given permission by the bishop and reasons for leaving are restricted to medical needs and death of family members. With this said, the business will be limited when it comes to expansion that is why it would be best to hire non-secular employees. The group also suggests that they could have some partnership with people outside the monastery so they can have an extension or branch of their business. In this way, there is a bigger chance for the business to acquire a bigger amount of profit, making it easier for them to reach their goal. Also, since the situation, itself, says that their target market are those of the Catholic in which it compasses more than 69 million coffee drinkers around US, it would be much easier if MMC would advertise their products outside their own website. A concrete example of this is the social networking site Facebook in which they would be able to connect to even outside US as they give out their products' facts. If successful, this would help them a lot in earning money of which will be used in acquiring the ranch for their expansion. It will be possible for Father Daniel Mary to achieve his goal of transforming the brotherhood into a bigger place for more aspiring monks and other religious people. Mystic Monk Coffee 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? * The future direction for the Carmelite Monks of Wyoming has been clearly established by Father Daniel Mary. The vision is to create a new Mount Carmel in the Rocky Mountains to become a new home for the brotherhood which is a much bigger place that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors and a hermitage. The vision for the Mystic Monk Coffee is to segment the majority of U. S. Catholic population who drank coffee and to support the monastery’s mission. The mission of the Carmelite Monks of Wyoming is just like the other monks, dedicating their life to prayer and worship. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? * Yes, the group believes that Father Daniel Mary has clearly set his goals and used this as a basis in choosing steps in which they must undertake to achieve the said goals. Unfortunately, how the definite the vision is, it seems like the resources is not enough and the timing is lousy. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? * The strategy of Father Prior in order to achieve his vision is the coffee industry they called ‘Mystic Monk Coffee’. The competitive advantage MMC’s have against the competitors is the use of high-quality fair trade Arabica and an organic Arabica beans instead of just using one (Robusta or Arabica), they used mixed beans. Another is the specialty flavours like Mystical Chants of Carmel, Cowboy Blend, Royal Rum Pecan, and Mystic Monk Blend. Moreover, their marketing that reached the internet is another plus which makes it easier for the market to be accessed. Their sample bags which cost $2. 99 or the all flavours 12-ounce bags which cost $9. 95 are available online and were delivered by the UPS. Another plus is the â€Å"coffee club†, which people can purchase 3-6 six bags for free shipping. Freebies like T-shirts, gift cards, CDs, and coffee mugs are also a plus. But most importantly, the major advantage of the MMC is their target markets which are the Catholics saying, â€Å"Use their Catholic coffee dollar for Christ and his Catholic church†. 4. In Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? Its profit formula? Its resources that enable it to create and deliver value to customer? The strategy of the MMC to appeal to the Catholic market is a bonus but their main money-maker is the wholesaling of the green coffee beans being delivered to Seattle, Washington weekly. However, they are paying the broker at a prevailing wholesale price per pound that fluctuates daily. The production limit is also at 540 pounds/day and the operation is limited because of the praying duties. One flaw is that they are rushing things, orders had not yet exceedin g their capacity but they already want to expand in the expense of $35,000 for a larger roaster. MMC’s operation is via the word of mouth among loyal customers and the sales are mostly through their website and occasionally through the phone. They also offer secular website through its Mystic Monk Coffee Affiliate Program, this earned 18% commission on sales and where directed to the main site. This business model earns at least 56% commission, they also plan to expand by including wholesale sales to churches and local coffee shops. The profit of the MMC totalling $74,580/year which comes from 11% net profit margin from the $56,500 revenue per month. . Does the strategy qualify as a winning strategy? Why or why not? * We do not consider the said strategy as a winning strategy. For us, it is not enough to make the buying of the ranch possible even if we consider the cash they have on hand ($250,000 received as donation and $75,000 earnings from the Mystic Monk coffee-roasting operation on its first year). If they would still push through, with this plan to be followed, we think that it would be hard for them to pay for the ranch in whatever terms they (owner of ranch and monks) would agree on. Besides, even if they have a business currently operating and with the information we have gathered, it is still not enough for them to meet their goal of acquiring the land as other factors and expenses must be considered so that they will not experience budget deficit and debts in their coffee shop and in purchasing the said ranch. Father Daniel Mary needs to have a much more effective strategy if he wants to make the payment easier for him and the rest of the community in the Carmelite Order. In addition, if we consider the Mystic Monk Coffee as their money-maker alone – along with the profit it generates, none of the monks are highly intellectual enough to run a business, hinting that their profit-strategy would most likely in a win or lose situation and in their case, it would, perhaps, turn out to be the latter given the fact that their profit per year is less than $75k. If we put into consideration the three tests of a winning strategy, it would not pass all the three tests. First, the strategy fits the company’s current situation. However, should they pursue the strategy, there will be flaws that the company may experience. Second, regarding competitive advantage; the company’s strategy hasn’t yielded a sustainable competitive advantage if we are to include the advantages of notable coffee brands in the industry. Lastly, about production of good financial performance; Mystic Monk Coffee is likely to produce a good financial performance, though it is not remarkable enough to provide the company what it needs to achieve its intention. 6. What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee operations? Are changed needed in its long-term direction? Its objectives? Its strategy? Its approach to strategy execution? Explain. * The coffee industry is one of the biggest businesses that the world has today. With a lot of successful coffee brands and shops, Mystic Monk’s Coffee has to level up their strategy in order to keep up with bigger and distinguished brands. They must come up with schemes that would attract more customers. A good example of a schema that the group suggests is the hiring of non-secular employees so that when it's the monks turn to do their own devotions and prayers, the employees would then be in charge of answering the calls and orders regarding their business. We are also informed that the monks are prohibited to leave the monastery unless given permission by the bishop and reasons for leaving are restricted to medical needs and death of family members. With this said, the business will be limited when it comes to expansion that is why it would be best to hire non-secular employees. The group also suggests that they could have some partnership with people outside the monastery so they can have an extension or branch of their business. In this way, there is a bigger chance for the business to acquire a bigger amount of profit, making it easier for them to reach their goal. Also, since the situation, itself, says that their target market are those of the Catholic in which it compasses more than 69 million coffee drinkers around US, it would be much easier if MMC would advertise their products outside their own website. A concrete example of this is the social networking site Facebook in which they would be able to connect to even outside US as they give out their products' facts. If successful, this would help them a lot in earning money of which will be used in acquiring the ranch for their expansion. It will be possible for Father Daniel Mary to achieve his goal of transforming the brotherhood into a bigger place for more aspiring monks and other religious people.

Coca-Cola Is Everything: SCM, CRM, Collaboration, You Name It

If we told you that Coca-Cola has operating units in 50 countries around the world, you probably wouldn’t be surprised. If we told you that Coca-Cola had been in business for almost 125 years, you probably wouldn’t be surprised. So, you tell us†¦ how many different beverages does Coca-Cola produce? 100? 500? 2,000? Are you surprised yet? Worldwide, Coca-Cola produces an amazing 2,800 different beverages.When an organization is that big, has that sort of worldwide presence, and boasts what is perhaps the most well-known brand ever, you can bet that a multitude of IT systems are constantly churning in the background, not only keeping the organization running, but also keeping in running ahead of the competition. To support internal collaboration efforts, Coke created something it calls its Common Innovation Framework, a Web-based system that combines project management capabilities with business intelligence.Using the Innovation Framework, anyone from any of the oper ating units worldwide can search for, find, and apply concepts, strategies, development successes, and marketing approaches that have been used elsewhere in the organization. For example, when introducing Georgia teas in Australia, the Coke people Down Under can research what marketing strategies worked well in related countries such as New Zealand.As Jean-Michel Ares, Coke CIO, explains it, â€Å"Once you’ve aggregated that pipeline of innovation, the object is to assess and prioritize the best allocation of resources in the organization. † Beyond internal employees, Coke is reaching out with new and innovative IT steps. Recently, it rolled out a new line of software services based on hundreds of business processes to its extended family of bottlers. These software services each perform a specific common business function and run within SAP's ERP software and are delivered by Coke's IBM-hosted data centers.The goal is to create a standardized business and technology p latform across all Coke bottlers, most of which are independent franchises. (There are some partly owned by Coke. ) If Coke and all its bottlers are speaking the same language, so to speak, and using the same technology, then supply chain management applications will be more efficiently streamlined. Standardization in this case equates to saving money by reducing expenses associated with supply chain activities.And even beyond its extended family of bottlers, Coke is using technology to create loyalty and engage more with its customers. Its award-winning Web site, My Coke Rewards at www. mycokerewards. com, is the second most popular consumer packaged-goods site, behind only www. kraftfoods. com. My Coke Rewards attracts some 300,000 visitors per day. Offering everything from magazine subscriptions to electronics as prices (just look under the cap), My Coke Rewards has reconnected Coke with its loyal drinkers.The site has teamed up with pop culture crazes such as American Idol, socc er, and auto racing to bring even more customers into the fold. You can even find Coke-labeled songs through iTunes. 1) Describe the various IT-enabled initiatives discussed in this case study. 2) Describe two different forms of e-collaboration in this case study. For each, articulate the benefits to Coke. 3) What sort of business intelligence could Coke gather from its My Coke Rewards Web site? How could it use this information for customer relationship management activities? Coca-Cola Is Everything: SCM, CRM, Collaboration, You Name It If we told you that Coca-Cola has operating units in 50 countries around the world, you probably wouldn’t be surprised. If we told you that Coca-Cola had been in business for almost 125 years, you probably wouldn’t be surprised. So, you tell us†¦ how many different beverages does Coca-Cola produce? 100? 500? 2,000? Are you surprised yet? Worldwide, Coca-Cola produces an amazing 2,800 different beverages.When an organization is that big, has that sort of worldwide presence, and boasts what is perhaps the most well-known brand ever, you can bet that a multitude of IT systems are constantly churning in the background, not only keeping the organization running, but also keeping in running ahead of the competition.To support internal collaboration efforts, Coke created something it calls its Common Innovation Framework, a Web-based system that combines project management capabilities with business intelligence. Using the Innovation Framework, anyone from any of the oper ating units worldwide can search for, find, and apply concepts, strategies, development successes, and marketing approaches that have been used elsewhere in the organization.For example, when introducing Georgia teas in Australia, the Coke people Down Under can research what marketing strategies worked well in related countries such as New Zealand. As Jean-Michel Ares, Coke CIO, explains it, â€Å"Once you’ve aggregated that pipeline of innovation, the object is to assess and prioritize the best allocation of resources in the organization.†Beyond internal employees, Coke is reaching out with new and innovative IT steps. Recently, it rolled out a new line of software services based on hundreds of business processes to its extended family of bottlers. These software services each perform a specific common business function and run within SAP's ERP software and are delivered by Coke's IBM-hosted data centers.The goal is to create a standardized business and technology pla tform across all Coke bottlers, most of which are independent franchises. (There are some partly owned by Coke.) If Coke and all its bottlers are  speaking the same language, so to speak, and using the same technology, then supply chain management applications will be more efficiently streamlined. Standardization in this case equates to saving money by reducing expenses associated with supply chain activities.And even beyond its extended family of bottlers, Coke is using technology to create loyalty and engage more with its customers. Its award-winning Web site, My Coke Rewards at www.mycokerewards.com, is the second most popular consumer packaged-goods site, behind only www.kraftfoods.com.My Coke Rewards attracts some 300,000 visitors per day. Offering everything from magazine subscriptions to electronics as prices (just look under the cap), My Coke Rewards has reconnected Coke with its loyal drinkers. The site has teamed up with pop culture crazes such as American Idol, soccer, and auto racing to bring even more customers into the fold. You can even find Coke-labeled songs through iTunes.1) Describe the various IT-enabled initiatives discussed in this case study. 2) Describe two different forms of e-collaboration in this case study. For each, articulate the benefits to Coke. 3) What sort of business intelligence could Coke gather from its My Coke Rewards Web site? How could it use this information for customer relationship management activities?